A quick Google search will produce countless articles trying to understand the popularity of ‘ringtones’; hundreds of bloggers waxing lyrical on the benefits of personalising their cell phones. Interviews with “experts” profering sexy theories about ringtones and identity construction lend an academic seriousness to the Crazy Frog phenomena. The figures are pretty serious too, in the U.S.A. alone, the Yankee Group predicts, ringtones will be worth $500 million. That’s roughly the GDP of Fiji.

Obviously our cell phones needs a voice, but does that voice need to be a polyphonic adaptation of ‘Living on a Prayer’?

The latest figures indicate that young people are the greatest consumers of mobile music. According to one UK survey, 15-24 year olds account for 80% of ringtone spending. Studies by Nick Anderson of Sussex University show that young people are far more aware of the “brand personalty” (the particular identity affiliated with certain brands) than older generations. Anderson suggests that teenagers can deduce a person’s character, likes and dislikes, by their branded possessions. Considering the amount of branding in the music industry, it’s not unreasonable to say that popular musicians have their own “brand personality”. So, your 50 Cent ringtone, for example, communicates not only a your taste in music, but also your compliance to the whole ‘Fiddy’ meme. Ultimately, for brand savvy youth, this says something about your personality, which, you hope, everybody within earshot understands.

If a cell phone rings in the woods but nobody is around to hear it, are you still down with 50 Cent? Ringtones are about personalization, and about public performance. The publicness of the ringtone is an integral part of its appeal. It’s unlikely that anyone would have a ringtone on their landline. In a noisy urban soundscape like the city, silence is an anomaly. Personalised ringtones are simply another irritating sound in the hullabaloo. Most of us manage tune out the sounds imposed on us: muzak, hawkers, traffic, the O’Reily factor, so why try and impose yet another squawk? Perhaps the ringtone is the audio equivalent of territorial pissing; thirty seconds in which YOU pick the soundtrack. For a few moments when your cell phone rings the 50 Cent meme is the most powerful in the sonic environment. Where “Fiddy” is relatively redundant as a social force, certain ringtones allow citizens to demonstrate their dissatisfaction or support of a cause. Independent radio station WFMU have created a variety of anti- George W. Bush ringtones available for download, while engadget.com allows users to choose their preferred presidential candidate ringtone. Condemning other commuters to several cycles of 50 Cent, the theme from ‘Star Wars’ or a Dubya quote demonstrates your individual tastes and allows others distinguish you as either nemesis or brethren.

In our efforts to relieve poverty, impede environmental disaster or cure the global AIDs epidemic, ringtones are totally and utterly useless. When it comes to enforcing the myth that every individual is special, the artificial uniqueness of a personalized ringtone is just the ticket. Paradoxically, this demonstration of individualism is only really effective in a crowd. As far as this writer’s concerned the real purpose of ringtones lies in their ridiculousness. A recent gathering of sensible adults turned to hilarity thanks to an improvised game of “Name that tune”. Using Foovely’s ringtone preview function, those gathered took turns choosing snippets of songs for the party to guess. Recognising a song in 30 seconds is SO much harder in monophone!

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In the business world, communication is immensely important. It is a fact that businesses today are now taking advantage of the latest communication technology available, such as the internet to communicate with business associates and also to their clients. In fact, the internet is now used for technical support and customer care services by businesses in order to keep a direct line between their clients and the company.

One such technology is called VoIP or the Voice over Internet Protocol. Many businesses and regular people are now hooking up the VoIP system in their businesses and homes to replace their conventional telephone. You may wonder why.

This is because of the features and benefits that consumers can take advantage of. VoIP provides cheaper and free calls and it provides numerous features that are expensive or in some cases, impossible in a conventional telephone. VoIP is a phone system that takes advantage of the internet to transmit and receive data signals. This means that the data signals are in digital format, which results in clearer and faster transmission and reception of data signals.

VoIP has integrated services that are impossible in a conventional telephone. The standard features include audio conferencing, video conferencing, three-way calling, caller ID, answering machine features and much more. The standard package is free. All you need is to subscribe to a VoIP service provider and a broadband internet connection in order to start taking advantage of this technology. You will also need a computer or an internet phone.

Some VoIP service providers can provide you with the internet phone and some are in software format where you can use your home computer as the telephone.

Another great advantage of VoIP phone system is that it will enable you to place free phone calls to anyone around the world as long as the person you are calling is also subscribed to the same VoIP service provider you are subscribed in. This can be very convenient. Also, since the data is transmitted through the internet, calls to conventional land line phones, mobile phones, and other VoIP service provider subscriber is much cheaper.

There are also wireless VoIP where you will need a WiFi phone system hooked up in your home. What this does is it enables you to call anywhere you are as long as there is a WiFi signal in your area. This means that VoIP can also act as a mobile phone.

WiFi VoIP phones are very much in demand by many people today. This is because you don’t have to hook up your VoIP phone system in the internet in order for you to place a call. All you need is to bring your VoIP phone anywhere in the world and look for a WiFi signal to place your calls.

If WiFi broadband or high speed internet service in your area is available, you can also get a wireless VoIP phone system. Imagine, with this phone, not only will you be able to call someone for free or at a very low cost, but you can also call wherever you are as long as there is a WiFi signal.

WiFi is one of the most popular technologies available today. VoIP is now taking advantage of this technology for you to be able to have much more convenience when placing a call.

In order to maximize its features, you have to look for a WiFi VoIP service provider that many of your acquaintances are also subscribed in. By subscribing in this kind of VoIP service provider, you will be able to place free calls to your family and friends. You will also be sure of the quality of its services because more people are subscribed in this VoIP service provider.

So, if you want free phone features that conventional phone lines charges extra from, you should consider getting a VoIP phone system. This will enable you to take advantage of the extra features for free.

You will also be able to save a lot of money from placing long distance calls. With VoIP, you will never have to count the number of minutes again, knowing that long distance calls are so affordable. Talk as long as you like with a VoIP phone system.

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